Gina Bodenmann | 4 sides model
929
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Date

2019

Category
Animation

4 sides model

The 4 Sides Model is a communication model by Friedemann Schulz von Thun.

When I give something of myself as a person, I am effective in four ways. Each of my utterances contains, whether I want it or not, four messages at the same time:

1. factual information – what I inform about
2. self-revelation – what I reveal of myself
3. relationship note – what I think of you and how I stand by you
4. appeal – what I want to achieve with you

 

With my interactive graphic the model is explained by means of an example.